The coolest ad campaign

B"H

This has to be one of the coolest ad campaigns that I have ever seen!!!!
I found it at the cool hunter..

I've basically copied it direct so full credit goes to them and Billy T..

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If it hasn’t already won an award we think this ad for Folgers coffee should be first in line for the blue ribbon. Created by Saatchi & Saatchi NY, the clever campaign consists of delicious looking photos of coffee printed on vinyl and placed on top of steaming manhole covers around New York. Holes cut out of the photographs allow the steam from the manholes to rise through, created the effect of giant, steaming hot cups of coffee. Brilliant. Billy T"